About

Smart Strategy. Magnetic Influence. Long-Term Growth.

I’m not here for quick wins or shady SEO tactics. I’m here for sustainable, long-term growth that honors your brand’s vision.

I help med spas, aesthetic brands, and lifestyle businesses thrive online with strategic marketing and SEO that actually works. This isn’t about chasing likes—it’s about attracting the right audience and growing with intention. Because let’s be real—vanity metrics don’t pay the bills. A million likes mean nothing if they don’t convert into real, paying clients. My focus? Helping you build a brand that not only looks good but actually drives revenue and long-term success.

Hey there, I’m Erica Van Slyke, founder of Introverted Influence.

With 15 years in digital marketing and over a decade running my own profitable lifestyle brand, I know firsthand what it takes to stand out in a competitive space. I built Designing Vibes Inc. from scratch— competing on an international level for search rankings against industry giants like Good Housekeeping and HGTV—and I’ve helped my clients do the same.

But what truly sets me apart?

✔ I’m not just an SEO strategist—I’m a brand builder. I’ve scaled my own business, secured partnerships with major brands like Lowe’s, Amazon, LTK, and Shaw Flooring, and been featured in Better Homes & Gardens, HGTV, Buzzfeed, Today, and more.

✔ I specialize in aesthetic and wellness brands. I’ve spent years as a loyal client of med spas and wellness treatments, and I even managed marketing for a cosmetic surgery practice for five years—so I understand this industry inside and out.

✔  I blend strategy with aesthetics. As a self-taught interior designer, I know that visuals matter. I help brands not just rank, but captivate—creating magnetic digital identities that align with their physical spaces (in fact, I consult brands on their storefront design as well).

As an introvert, I’m all about smart, intentional marketing. You don’t have to be on every platform 24/7 to succeed (as a busy mom myself, I don't have time for that sort of nonsense).   Instead, I help brands build visibility through thoughtful content, SEO, and email marketing—without burnout.

And yes, I’m also a Pinterest queen—so if you want to drive traffic without being glued to social media, I’ve got you, boo!

In 2022, I launched The Introverted Influencer Podcast to help entrepreneurs navigate the digital world without losing their authenticity. Whether you're scaling your brand, refining your messaging, or looking for a marketing strategy that feels soul-aligned, you’ll find real, no-BS strategies for free there.

If you’re tired of chasing vanity metrics with no tangible results and want a strategy that actually f*cking works, let’s talk.

📩 Book a consultation with me now and get off the content hamster wheel.